San Remo Pasta announced today that it has appointed Michael Weldon to a growing list of Brand Advocates that includes leading chef Adam Swanson and Netballer Julie Corletto.
Weldon became well known to the Australian public this year for his unbridled desire to learn more about food in a popular reality TV cooking show.
â€śI grew up in Adelaide and always knew that San Remo was something specialâ€ť says Weldon. â€śItâ€™s like the kids in the Barossa Valley growing up to really understand the difference between good and bad wine, I have come to understand that you can taste the difference when you use a top quality pasta like San Remo.â€ť
â€śThe problem is, not many people in Australia really understand pasta – not even some of the best chefs. Itâ€™s like we are only just discovering its cultural background now. I see that this is a great opportunity for me to learn about pasta and help others to see the flexibility of great quality pasta.â€ť
Michael is an Adelaide boy from the increasing trendy inner northern suburb of Prospect. He long held interest in good food and his natural talent for cooking was liberally encouraged by friends and flatmates but Michael ultimately drew his inspiration from his family, citing his mother as a key source of encouragement in his life at the moment.
â€śMichaelâ€™s strong family values sit very well with our brandâ€ť says Michael Neale, Head of Sales & Marketing at San Remo. â€śWe have a number of wonderful brand advocates associated with our brand – all of them with fantastic family stories. Michael fits beautifully into this group.â€ť
Neale sees the Australia public sharing a learning adventure with Weldon.
â€śWe believe that Australia is starting to develop an understanding about the differences between poor quality and a good quality pasta like San Remo, much like our developing understanding of wine thirty or forty years ago. I think the public have loved watching Michael learn about food on television and now we believe that they will love learning about pasta culture and tradition with himâ€ť says Neale.
San Remo has a reputation for making excellent pasta in traditional dry format and fresh pasta, including Sfoglia Ravioli.